Griffith Laboratories

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CHALLENGE

Griffith Laboratories, a worldwide food ingredients industry with more than 2500 employees, asked Purple Monkey Studios, Inc. to develop a Web site. The new site should target current and potential clients, job candidates, and current employees. It should be designed to reflect the company’s recent new branding campaign and should provide Griffith with a polished, professional Internet presence.

Because the overall scope of the client’s needs is extensive, this project will be developed in phases. The initial marketing site launched in the fall of 2004; later versions will incorporate content management and multiple languages.

Griffith Laboratories had several requests in developing the Web site:

	The main objective of the project: to build, from scratch, a professional-looking site that reflected the global professionalism of the company.
	The Web site’s design needed to fit into Griffith Laboratories’ existing (new) branding campaign.
	The site’s design needed to represent Griffith Laboratories’ many departments in the Americas, Europe and Asia.
	Griffith Laboratories wanted to tell their company’s story and communicate their values from a both a corporate/business perspective as well as the personal, Griffith-family-oriented perspective.
	The site needed to create a way to recruit for various employment positions throughout the world, in a decentralized human resources environment.

SOLUTIONS

Web-site Overview

Purple Monkey Studios worked with Griffith Laboratories to design a site that is not only professional and polished, but unique and contemporary as well. This encourages visitors to explore the site.

view website

Additional solutions for Griffith Laboratories included:

	Content consultants. Purple Monkey Studios consulted with various departments within Griffith Laboratories to determine content needs. This allowed Purple Monkey Studios to craft the site’s information architecture and navigation scheme.
	Copy editors. Purple Monkey Studios worked closely with the client to edit copy so that it was Web-friendly.
	Multi-language site. Purple Monkey Studios built a multi-language job search and submission database incorporating five languages, including Chinese. Griffith Laboratories’ global internal staff can easily update the database.
	Scalable database. New languages and components can be easily added to the database. The database will also integrate well with future site growth (such as the use of a Content Management System).
	Thinking ahead. Purple Monkey Studios consulted with the client to determine the content management needs and to choose a Content Management System for the next phase of the Internet growth.

	Griffith Laboratories is extremely pleased with the site. The design is compelling and cohesive, incorporating the company’s brand while providing a navigational scheme that is quick and intuitive.
	The jobs database is flexible and easy-to-use, and the use of multi-language job listings reinforces the company’s global perspective.
	Griffith Laboratories has chosen Purple Monkey Studios to develop the next phase of their Web growth, which is converting their site into the Microsoft Content Management System in five languages.

	Griffith Laboratories now possesses a much stronger Web presence, and, therefore, a more progressive image overall.
	Griffith Laboratories will have greater success recruiting new hires – both from the use of the jobs database and from its enhanced image.
	Griffith Laboratories is now able to communicate to its audiences more efficiently.

Client Industry: Food Service
Target Audience: All audience segments are global and include potential clients, potential employees and existing clients and employees.