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CHALLENGE |
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Much Shelist, a medium-sized Chicago-based
law firm with a nationwide corporate, transactional
and litigation practice, needed to upgrade their
dated Web site. PMS assisted MS with articulating
primary goals and objectives for the new site through
a series of one-on-one focus groups with attorneys
from various practice groups in the firm. In the
focus groups, attorneys and staff members were unanimous
in their desire to have a more sophisticated site
that reflected Much Shelist’s business experience
and superior legal counsel in many diverse areas,
such as bankruptcy, business & finance, class
action, intellectual property, real estate, wealth
transfer and more.
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In collaboration with MS, Purple Monkey Studios identified
the followings key elements for their new Web site:
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Easily updateable by non-technical
staff to provide fresh content on a regular basis,
with the ability to edit and publish content through
an approval workflow process. |
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A contemporary, clean and sophisticated design
that instantly communicates who Much Shelist is
and what they have to offer: solid legal skills
and experience in a diverse range of practice areas;
along with personable and professional service.
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An intuitive navigation system and
comprehensive site architecture that allows for
quick and easy access to a large amount of information. |
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Appealing and understandable to a diverse audience
including current clients, potential new business
and job applicants. |
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SOLUTIONS |
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Purple Monkey Studios started
by recommending a Red Dot Content Management
System which would allow for easy updating,
with the ability to edit and approve all
changes before publishing the site.
Then, PMS organized the site structure
with a comprehensive information architecture
that is comprehensive and scalable. The
information architecture is enhanced by
a navigation scheme that can be used easily
by a wide variety of site visitors, using
non-jargony labels that are easily understand
by all audience types.
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 view
website |
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solutions for the Much Shelist site: |
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Creating
a site design that is contemporary and clean,
as well as warm and inviting. The new design
took MS’s existing logo and colors to
a more sophisticated level. |
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Key elements of the design include
the use of photos taken at the MS office,
consisting of people engaged in activities,
along with the unique art and architecture
of the MS space. |
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Subtle Flash animations
are used in headers to create a feel of movement
and freshness. |
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Additionally, PMS designed
a variety of additional marketing tools
for MS such as print ads, print and online
newsletters and promotional items. |
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Purple Monkey
Studios provided Much Shelist with a
superior package of Internet strategy,
marketing guidance (for both print and
Web), information architecture, graphic
design, Red Dot development, technical
management and production assistance. |
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The new site
is easy updateable, allowing MS to add
or update content quickly and easily
such as news items, biographies, articles
and more. |
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The new Web
site design instantly communicates a
positive, professional and sophisticated
impression of Much Shelist to all site
visitors. |
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Site visitors
can easily find a wealth of information
related to Much Shelist, from detailed
information on practice groups, to an
overview of MS’s professional
development. |
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Client Industry: Legal
Target Audience: Clients, potential
clients, prospective candidates and employees |
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